The Pachamama Alliance

10.10.10 Video.


About The Pachamama Alliance:

In recent years concern over the destruction of the world's tropical rainforests has reached global proportions. Alarm about the extinction of species, the permanent loss of potentially life-saving medicinal plants, the irreversible damage to the delicate balance of the Earth's climate control system and the tragic disappearance of indigenous cultures has captured the attention of millions of people around the world.
The Pachamama Alliance is a U.S. based not-for-profit organization that was born out of a relationship developed between a group of people from the modern world and the leaders of remote indigenous groups in the Amazon region of Ecuador. This relationship was actually initiated by the indigenous elders and shamans themselves who, out of their deep concern for the growing threat to their ancient way of life, and their recognition that the roots of this threat lay far beyond their rainforest home, actively sought the partnership of committed individuals living in the modern world.

The Pachamama Alliance is based on the recognition that those of us in the modern world share a deep connection with the people who call the rainforest their home-each of us having a critical stake in the health and well being of this vital element in our global life support system. We also recognize that indigenous people are the rainforests' natural custodians, and therefore, key strategies of our alliance focus on strengthening their culture and empowering their ability to stand for and represent their own interests.

Pachamama has a commitment both to develop tangible, real-life projects through which rainforests provide more direct economic benefit standing than cut as well as to broaden the general economic view so that the value of standing rainforests and the costs associated with their destruction are measured and counted. Our work takes place in two distinct program areas: social and economic development projects in the South and education and awareness building in the North.